James “Whitey” Bulger had been on the run for 16 years. The ruthless Boston crime boss, once an FBI informant, went into hiding in 1995 after he was tipped off by a corrupt FBI agent that he was about to be indicted.
In 2011, the FBI smoked him out with an innovative media campaign and a $2 million reward. The FBI created ads that ran during daytime television programs when women who knew Bulger’s girlfriend, Catherine Greig, might be watching. The ads featured Greig’s fondness for hair salons, animals and monthly dental cleanings.
A woman in Iceland saw CNN’s coverage of the ad campaign and recognized her former California neighbors. Her call to the FBI led to Bulger’s arrest. He is currently serving a life sentence in prison.
“Inside Today’s FBI” tells the story of the FBI’s hunt for Bulger and features artifacts related to the case, including the fisherman’s hat he worn at the time of his arrest.
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