Newseum Hosts White House SXSL Event


Earlier this year, President Obama traveled to South by Southwest for a conversation on civic engagement. In Austin, he called on creative thinkers and entrepreneurs from across the country to help tackle our toughest challenges.

On Monday, Oct. 3, the Newseum, in partnership with the White House and Events DC, the official convention and sports authority for the District of Columbia, will participate in efforts on behalf of our nation’s capital to support the inaugural South by South Lawn (SXSL), a White House festival of ideas, art and action. To expand upon the city’s annual activation at South by Southwest to promote DC as a thriving creative hub, the Newseum is joining forces with Events DC and the White House to expand this celebration of spirited innovation and civic engagement across our nation’s capital.

The day will begin at 8 a.m. in the Newseum’s Knight Conference Center with a conversation titled “Hard Things are Hard: A Conversation with James Turrell and David Adjaye.” Moderated by Los Angeles County Museum of Art’s Michael Govan, artist James Turrell and architect David Adjaye will discuss the challenges and rewards of taking on the “hard things” through their groundbreaking projects. For both men, taking on the hard work has motivated them to push physical limits, build audacious structures and consistently challenge the standards of art and architecture.

Following the morning events at the Newseum registered guests will be able to attend a series of panels, screenings and other events on the South Lawn of the White House.

The festival will be streamed live on,, and Join the conversation using #SXSL to share your ideas and tell us how you’ll make a difference in the world.

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