The Newseum has enlisted MDB Communications to develop and launch an advertising campaign that will highlight the Newseum’s exhibits, programs, and education initiatives that promote, explain and defend free expression and the First Amendment.
MDB Communications, a D.C.-based advertising agency with a track record of producing innovative campaigns, will help the Newseum continue its important work to engage the public with the five freedoms of the First Amendment: religion, speech, press, assembly and petition. The campaign, set to launch in 2017, will use a variety of media channels and marketing initiatives to promote the Newseum’s mission.
“Whether visitors come here to experience our interactive museum, one of our many programs or our award-winning educational initiatives, the experiences we provide are more relevant today than ever before,” said Scott Williams, chief operating officer and senior vice president of marketing at the Newseum. “We look forward to working with MDB on how to engage more people with everything we have to offer here at the Newseum.”
“Our First Amendment freedoms are part of what makes the United States a beacon of freedom and free expression for the entire world,” said MDB President and CEO Cary Hatch. “We are extremely proud to partner with the Newseum and help them tell their story.”