Retired Lt. Col. (res.) Avital Leibovich discusses the social media branch of the Israeli Defense Force (IDF) and how the organization uses media and social media during its various campaigns.
Leibovich is the former head and founder of the Interactive Media Branch of the IDF’s Spokesperson’s Unit and has served as the face of the IDF to the international community during critical events.
Joining Leibovich is Ronald Marks, former senior CIA official and author of “Spying in America in the Post 9/11 World: Domestic Threat and the Need for Change.” Marks is also the president of a national security consulting firm based in Washington, D.C.
Newseum CEO Jeffrey Herbst will moderate the program.
Photo from left: Avital Leibovich and Ronald Marks
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