Jul 1, 2009

Media Contact:
Jonathan Thompson, manager of media relations
202/292-6353
jothompson@newseum.org

JULY AT THE NEWSEUM

MUSEUM CELEBRATES MOON LANDING ANNIVERSARY,
OFFERS ‘SPIRIT OF $17.76’ DISCOUNT

WASHINGTON, July 1 — The Newseum today announced plans to mark the 40th anniversary of the Apollo 11 lunar landing — one of the biggest news stories of the 20th century — with several days of activities including astronaut appearances, public programs, a daylong Family Day with a spaceflight focus and a display of newspaper front pages celebrating humanity’s first steps on the moon.

The Newseum also announced a special “Spirit of $17.76” promotion for the month, during which adult general admission is reduced from $20 to $17.76 in celebration of the nation’s 233rd birthday. 

Apollo anniversary

Beginning Monday, July 13, more than two dozen newspaper front pages from July 21, 1969, will be on display at the Newseum. The headlines show that the moon landing was front-page news nearly everywhere, except in communist China, North Korea and North Vietnam, which ignored the story. The Soviet Union, then in the middle of a “space race” with the United States, recognized the accomplishment in its state-run media, but the government newspaper Pravda relegated the story to the bottom of its front page.

On Saturday, July 18, the Newseum will have an Apollo anniversary Family Day with a variety of astronaut-themed activities for visitors of all ages. For the Family Day weekend, beginning July 18 and continuing through Monday, July 20, up to three kids (under age 18) will be admitted free with each paid adult admission. 

On Monday, July 20, the Newseum will host a public program featuring three Apollo program astronauts who have left their footprints on the lunar surface: Edwin E. “Buzz” Aldrin (Apollo 11), Alan L. Bean (Apollo 12), Charles M. Duke, Jr. (Apollo 16) and Laurie Leshin (deputy director, Goddard Space Flight Center). The program, “The Apollo Legacy: The Moon and Beyond,” will also feature Space Shuttle mission specialist John Grunsfeld (STS-125). Grunsfeld was the lead spacewalker during the recent Hubble Space Telescope service mission. The program, moderated by veteran journalist Nick Clooney, will air on NASA TV and will be simulcast to science centers across the United States. 

Spirit of $17.76 promotion

For the month of July, the Newseum is reducing adult general admission prices from $20 to $17.76 in celebration of the 233rd anniversary of the signing of the Declaration of Independence. The discount will be available at the admission desk and through online ticket purchases at newseum.org.

The Newseum — a 250,000-square-foot museum of news — offers visitors an experience that blends 500 years of news history with up-to-the-second technology and hands-on exhibits. Within its seven levels of galleries and theaters, the Newseum offers a unique environment that takes museum-goers behind the scenes to experience how and why news is made.

The Newseum is located at the intersection of Pennsylvania Avenue and Sixth Street, N.W., Washington, D.C., on America’s Main Street between the White House and the U.S. Capitol and adjacent to the Smithsonian museums on the National Mall. The exterior’s unique architectural features include a 74-foot-high marble engraving of the First Amendment and an immense front wall of glass through which passers-by can watch the museum fulfilling its mission of providing a forum where the media and the public can gain a better understanding of each other.

The Newseum is open from 9 a.m. to 5 p.m. daily and is closed on Thanksgiving, Christmas and New Year’s Day. During the month of July, admission is $17.76 for adults and seniors (65 and older), $13 for youth (7 to 18). The Spirit of $17.76 offer expires July 31. Annual memberships also are available. For additional information, the public may call 888/NEWSEUM (888/639-7386) or visit newseum.org.

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