Jun 28, 2010

Media Contact:
Jonathan Thompson, manager of media relations
202/292-6353
jothompson@newseum.org

NEWSEUM ANNOUNCES "FAMILY FUN DEAL" SUMMERTIME PROMOTION

Youth up to age 18 admitted FREE July 1-Sept. 6

WASHINGTON, June 28 — The Newseum today announced that it will waive its admission price, regularly $12.95, for all youth visitors up to age 18 beginning July 1 through Labor Day, Sept. 6.

The Newseum's "Family Fun Deal – Kids FREE" promotion is designed to encourage families, particularly in the Washington, D.C., metropolitan area, to experience the Newseum.

"This summer, we're taking a great family experience and enhancing it with the Family Fun Deal," said Joe Urschel, Newseum executive director and senior vice president. "The Newseum is a great place for families to experience history and share stories across the generations, and it's also a lot of fun, with our Elvis exhibit, 4-D theater, interactives and more."

The "Family Fun Deal" promotion is sponsored by WTOP 103.5 FM, Washington's all-news radio station. WTOP also is co-sponsor of the Newseum's educational program through which Washington-area public and private schools receive free museum admission when they visit as a school group.

The "Family Fun Deal" discount will be promoted through a marketing campaign that includes radio, print, out-of-home and online advertising and social media outreach. Newseum group policy requires one adult for every 10 youth. "Family Fun Deal" tickets, like all Newseum tickets, are valid for two consecutive days.

In March, the Newseum opened "Elvis: His Groundbreaking, Hip-Shaking, Newsmaking Story," an exhibit that includes rare artifacts on loan from Graceland. Other temporary exhibits now on display include "Athlete: The Sports Illustrated Photography of Walter Iooss," "First Dogs: Presidential Pets in the White House," and "Inside Tim Russert's Office." Popular permanent Newseum features include the 4-D film "I-Witness," the Pulitzer Prize Photographs Gallery, the Berlin Wall Gallery and the NBC News Interactive Newsroom.

The Newseum opened in April 2008 and offers visitors an experience that blends five centuries of news history with up-to-the-second technology, interactives and hands-on exhibits. Within its seven levels of galleries and theaters, the Newseum takes visitors behind the scenes to experience how and why news is made.

The Newseum is open from 9 a.m. to 5 p.m. daily and is closed on Thanksgiving, Christmas and New Year's Day. Admission is $19.95 for adults, $17.95 for seniors (65 and older), and $12.95 for youth (7 to 18). Annual memberships also are available. For additional information, the public may call 888/NEWSEUM (888/639-7386) or visit newseum.org.

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