Jun 28, 2011

Media Contact:
Jonathan Thompson, manager of media relations
202/292-6353
jothompson@newseum.org

NEWSEUM ANNOUNCES “KIDS FREE SUMMER FUN DEAL” PROMOTION

Youth 18 and under admitted FREE July 1-Sept. 5

WASHINGTON, June 27 — The Newseum today announced that it will waive its admission price for all youth visitors, 18 and under, regularly $12.95, beginning July 1 through Labor Day, Sept. 5.

Currently ranked the #1 Washington, D.C. attraction by TripAdvisor.com, the Newseum’s “Summer Fun Deal” promotion is designed to encourage families, particularly in the metropolitan area, to experience the Newseum. Up to 10 kids will be admitted free with each paid adult admission or Newseum membership card.

The “Summer Fun Deal” promotion is sponsored by WTOP 103.5 FM, Washington’s all-news radio station. WTOP also is co-sponsor of the Newseum’s educational program through which Washington-area public and private schools receive free museum admission when they visit as a school group.

The “Summer Fun Deal” discount will be promoted through a marketing campaign that includes radio, print, out-of-home and online advertising and social media outreach. “Summer Fun Deal” tickets, like all Newseum tickets, are valid for two consecutive days.

In April, the Newseum opened its new exhibit “Pictures of the Year,” which showcases dramatic, award-winning images of the people, events and issues that shaped the world in 2010. Other exhibits now on display include, “Covering Katrina,” “First Dogs: Presidential Pets in the White House,” and “Inside Tim Russert’s Office.” Popular permanent Newseum features include the 4-D film “I-Witness,” the Pulitzer Prize Photographs Gallery, the Berlin Wall Gallery, the NBC News Interactive Newsroom and the 9/11 Gallery sponsored by Comcast — the nation’s first permanent museum display about the September 2001 attacks.

The Newseum opened in April 2008 and offers visitors an experience that blends five centuries of news history with up-to-the-second technology, interactives and hands-on exhibits. Within its seven levels of galleries and theaters, the Newseum takes visitors behind the scenes to experience how and why news is made.

The Newseum is open from 9 a.m. to 5 p.m. daily and is closed on Thanksgiving, Christmas and New Year’s Day. Admission is $21.95 for adults, $17.95 for seniors (65 and older), and $12.95 for youth (7 to 18). Annual memberships also are available. For additional information, the public may call 888/NEWSEUM (888/639-7386) or visit newseum.org.

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