If you are a leader working to influence public policy or create social change across America, you recognize things don’t work the way they used to. Policy discussions and decisions are increasingly moving to the state and local level, requiring new strategies to engage in the process. Conversations about social issues are being driven by a new era of opinion leaders – newspaper editors and columnists, no longer the gatekeepers, have been displaced by the social media savvy. After conducting groundbreaking research and crafting a captivating narrative, what is the most effective way to reach decision-makers and those who influence them?
Communications and marketing professionals lack a definitive playbook for how to break through in today’s constantly evolving media landscape. But there’s hope. As the sands continue to shift, leaders on a mission mustn’t decide whether it is more effective to depend on media outlets to get their message out, or go around them to reach and engage constituents and stakeholders directly. They can do both.
This panel will highlight organizations and campaigns that embrace converging media in a changing landscape. They have leveraged traditional media relations tactics and today’s direct-to-consumer digital strategies to advance their causes — supporting military families, advancing racial healing and advocating for policies that make babies healthier. It will also include expert perspective from influential media organizations that excel in digital communication and focus on state-level coverage to showcase best practices in achieving influence across America.
The panel features:
Anthony Shop, co-founder & chief strategy of the National Digital Roundtable, will moderate the panel. Barbara McCormack, vice president education for the Freedom Forum Institute, will deliver opening remarks.
Newseum members use discount code at checkout for free admission.
If you have questions about attending this event, please contact the Membership department at firstname.lastname@example.org or 202/292-6287.